Shoes.com will beat feet for St. Louis
Brown Shoe Co. wants its rapidly growing e-commerce unit closer to home.
The shoe manufacturer, which owns and operates Shoes.com, is closing down the unit’s Los Angeles office and moving the Shoes.com operation to its St. Louis headquarters.
The move is a part of Brown Shoe’s plan to streamline operations and reduce operating costs. “The company believes these changes will improve the efficiency of Shoes.com’s operations by further integrating it into the direct-to-consumer platform,” Brown Shoe says.
Shoes.com continues to grow its e-commerce sales. Shoes.com, No. 155 in the Internet Retailer Top 500 Guide, grew web sales in the second quarter to $17.3 million, an increase of 45% over e-commerce sales of $11.9 million in the prior year.
Shoes.com was the bright spot in an otherwise flat quarter for Brown Shoe. In Q2 overall net sales declined by 0.5% to $576.6 million from $579.3 million in the prior year. Net earnings declined by about 35% to $9.8 million from $15.1 million in Q2 of 2006.
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