HealthPricer’s daily traffic grows 345% in past year
HealthPricer Interactive, a comparison shopping web site for consumer health care products, hosted visitor number 3 million on Saturday, three months after hosting its 2 millionth visitor, the company reported today. The first million visitors came after 13 months and the second million in five months.
HealthPricer.com has increased daily traffic by 345% over the last 12 months, the company reports, with daily unique visitors averaging 11,134 in August, up from 3,225 daily in August 2006. Total unique visitors to HealthPricer in August were 345,000, up from 100,096 a year ago.
HealthPricer, which allows consumers to search 225,000 products from more than 85 merchants, previously announced a 1,052% growth in revenue from $21,000 in Q1 2007 to $242,000 in Q1 2008, based on preliminary figures.
“HealthPricer unique visitors continue to grow month over month, even in summer when traditional retail experiences a slowdown,” says Michael I. Brown, president and CEO of HealthPricer Interactive. “Unlike most of our predecessors in comparison shopping, we have elected to specialize in a single domain: health care. With this single focus we are clearly ahead of the pack in understanding the intricacies of how health care products are manufactured, packaged and marketed. This gives us a distinct advantage in all aspects of our business including product aggregation, marketing and consumer experience.”
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