Mercantec adds e-marketing power with acquisition of CommerceTone
Official announcement to be made at ISPcon
Contact Information Steve Lundin
ISPcon booth #1925
(312) 923-7601
onsite phone (773) 425-8007
Baltimore, MD -- April 3, 2001 Mercantec, Inc. today announces its acquisition of Massachusetts-based CommerceTone, Inc. CommerceTone provides a powerful suite of eMarketing tools and services that will make the soon-to-be released Mercantec Power Commerce ™ the most fully featured e-commerce offering available in the marketplace today.
With the addition of CommerceTone`s functionality, small and medium-size businesses (SMBs) now have access to the same powerful eMarketing tools used by the largest online companies. These tools can substantially increase the success of a merchant`s online business and marketing activities. Commerce Tone`s comprehensive eMarketing Suite is also integrated with other online storebuilding technologies.
"CommerceTone is a strong addition to our powerful arsenal of online products and it extends the solution we`ve developed through our years of experience with Softcart® and now refined with Mercantec Power Commerce ™. We`ve developed an end-to-end solution that makes success an attainable goal for any SMB`s online business plan and offers ISP`s significant opportunities to increase average revenue per user," says Tim Noe, Mercantec`s Chairman and CEO.
"We are extremely excited about becoming part of Mercantec, a company with a strong financial position and a recognized market leader in online commerce," said Sean Rosser, CommerceTone`s Co-founder and CEO. "This merger will leverage the tremendous synergy between the Mercantec and CommerceTone solutions. It creates significant value not only for SMB`s attempting to compete in the online market, but also for Internet Service Providers and merchant aggregators who need richer, deeper product and service offerings to meet the needs of growing businesses."
Like all Mercantec products, CommerceTone is easy to use and has an extensive online help facility. Its small footprint delivers best-in-class online marketing tools through an intuitive web interface that allows SMBs to conduct powerful and effective online marketing campaigns.
CommerceTone delivers the following capabilities to SMBs:
Integrated e-marketing campaign manager
Top 100 search engine registration
Visitors, hits, orders and sales tracking
Opt-in list e-mail campaigns
Access to leading banner creation services
Instant advertising network placement
Online yellow pages listing
Market segmentation reporting
Customer and order profiling
Automated data-driven cross-selling
Targeted customer (CRM) e-mail
New Mercantec Power Commerce ™ with the integration of Commerce Tone sets a new standard for the market by helping ISP`s achieve their goals of increased revenue through a comprehensive offering tailored to the needs of key SMB segments.
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About Mercantec, Inc.
Established in 1995, Mercantec, Inc. is a leading global provider of software products and services that enable Internet commerce. Mercantec distributes complete e-commerce solutions through Internet Service Providers and web hosting providers to small- to medium-sized businesses. Mercantec`s Internet commerce solutions are used by more than 20,000 merchants worldwide through more than 200 industry leading Internet service providers, such as Verio, Earthlink, Sprint, Interliant and Telefonica. For additional company or product information, visit the Mercantec website at www.mercantec.com or call 630-305-3200.
About CommerceTone, Inc.
Founded in 1999, CommerceTone, Inc. is a leading provider of e-Marketing services that enable growing retailers to market their online store. CommerceTone`s eMarketing Suite works with several popular storebuilding platforms and is distributed through Internet Service Providers and web hosting companies for use by small and medium-sized businesses. For additional company or product information, visit the CommerceTone website at www.commercetone.com or call 781-273-2121.
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