e-SIM to Provide Product Simulation Technology to E-Gear Magazine
E-Gear Becomes First Magazine to Provide Readers with "Live" Product Reviews for Today`s Hottest Electronics
NEW YORK--April 9, 2001--e-SIM (NASDAQ:ESIM), the leader in advanced simulation technology for product development, customer support and Internet applications, today announced an agreement to provide E-Gear Magazine with interactive LiveProducts simulations for its Web site.
A leading publication with more than 200,000 readers, E-Gear will supplement many of its product reviews of the latest electronic innovations with related simulations, enabling its readers to actually interact with and experience the products online.
E-Gear Magazine and its Web site cater to electronics enthusiasts. Featuring the trendiest electronics devices and services as well as access to information and intelligence, E-Gear shows its readers what`s new and unearths what`s coming to keep their audience one step ahead in the fast-paced technology-oriented world.
With e-SIM`s proprietary technology, E-Gear will showcase dynamic, interactive simulations of popular home entertainment and electronics products such as digital cameras, mp3 players and A/V receivers. LiveProducts greatly enhances the impact of E-Gear`s product reviews giving users the ability to interact with virtual products online and helping to educate them through guided product tours as well as providing them with troubleshooting capabilities. As part of the agreement, e-SIM will create simulations of several special product reviews found on E-Gear`s Web site (http://www.e-gear.com), and promoted in E-Gear Magazine. Identified by "Powered by LiveManuals" icons across all print and online channels, the simulations and electronic manuals will also be available on e-SIM`s LiveManuals Web site (http://www.livemanuals.com/).
"LiveProducts simulations are a compelling means of educating consumers and cutting through marketing clutter. We are pleased E-Gear selected e-SIM as its partner to deliver a cutting-edge interactive product experience to its readers," said Bill Sims, President and CEO of the LiveProducts division of e-SIM. "E-Gear is solidifying its position as a top consumer electronics lifestyle publication by being the first to offer live product reviews to its readers."
"We`re using LiveProducts to differentiate ourselves by enhancing the breadth of our current product information delivery while also offering the type of engaging experience our readers expect from our Web site," said Eric Schwartz, Vice President/Group Publisher of E-Gear Magazine. "e-SIM`s technology brings our product reviews to life, providing our readers with an unparalleled product experience in advance of a purchase."
About E-Gear Magazine
Publishing six times a year, E-Gear Magazine (http://www.e-gear.com) provides readers with the latest product and technology information from the world of consumer electronics. Each issue combines new product announcements, news, how-to articles and product reviews of the best electronic gear. Its mission is to help readers understand and integrate electronic gear into their lifestyles. E-Gear, and it`s web site, E-Gear.com, covers all areas of consumer electronics, including home theater, audio, digital imaging, portable and mobile electronics and home computing. E-Gear`s sister publication, Dealerscope (http://www.dealerscope.com), is the leading magazine for the consumer electronics retailer.
About e-SIM
Founded in 1990, e-SIM Ltd. (http://www.e-sim.com/) is the leading provider of advanced simulation technology for product development, customer support and Internet applications. e-SIM`s simulation technologies build off its RapidPLUS line of software products that enable product designers and engineers to expedite the concept-to-market life cycle by easily creating simulated computer prototypes that are fully functional, interactive and behaviorally identical to the manufactured products and systems. e-SIM`s proprietary technology enables its LiveProducts division to create and distribute electronic LiveManuals, "virtual products" that look and behave like real products, over the Internet or intranet. e-SIM recently released its new customer support Web service, LiveManuals (http://www.livemanuals.com), featuring its proprietary product simulations from multiple manufacturers, interactive user manuals, personal product folios for easy reference, comprehensive manufacturer support information and extended warranties.
Certain matters discussed in this news release are forward-looking statements that involve a number of risks and uncertainties including, but not limited to, significant fluctuations and unpredictability of operating results, risks in product and technology development and rapid technological change, dependence on a single product line, extent of demand for the Company`s product, impact of competitive products and pricing, market acceptance, lengthy sales cycle, changing economic conditions, risks of joint development projects, dependence on key personnel, difficulties in managing growth, risks relating to sales and distribution, risks associated with international sales, risks of product defects, dependence on company proprietary technology. For a more detailed discussion of these and other risk factors, see the Company`s Form 20-F as filed with the United States Securities and Exchange Commission.
CONTACT:
MEDIA CONTACTS:
Middleberg Euro RSCG
Steve Ertel, 212/699-2524
steve@middleberg.com
Anthony Andreano, 212/699-2630
anthony@middleberg.com
or
e-SIM Ltd
Sona Mirakian, 212/725-9099
sona@e-sim.com
or
E-Gear Magazine
Grant Clauser, 215/238-5216
Fax: 215/238-5346
gclauser@napco.com
or
INVESTOR CONTACTS:
e-SIM Ltd.
David Kirschner, 212/725-9099
david@e-SIM.com
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