Home Decor Information and Inspiration Just a Click Away As Lowes.com Adds Accent & Style
WILKESBORO, N.C., April 9 -- Whether creating the perfect
room from scratch or updating the look with a few creative accents, lowes.com
has developed the perfect portal for do-it-yourselfers with style ... Accent &
Style. The new section of lowes.com is a one-stop idea center, bringing
together inspired solutions from complete makeovers to quick fix ups making
home improvement fun and easy.
Accent & Style is a collection of pertinent information, tailored to
decor-conscious customers interested in giving their homes a personal touch.
On the site, customers will find:
* Creative Solutions -- decorating and design solutions for every room of
the house;
* Creative Ideas for Home and Garden -- including do-it-yourself projects
and craft ideas featured in the popular Creative Ideas magazine; and
* Alexander Julian At Home Decorating Program -- a unique, coordinated
approach to decorating ... right down to the finishing touches ... from
award-winning designer Alexander Julian.
"Accent & Style combines information about the latest design trends with
the most popular topics for design and decor projects," explained Meg
Armstrong, lowes.com director of business development and marketing. "Based
on our customers` usage of the site, we know they want guidance regarding
design trends and the ability to accomplish the projects themselves -- with
the support of detailed how-to information."
Accent & Style features more than 50 how-to articles, ranging from color
schemes and lighting techniques to kitchen makeovers and faux finishing
projects. Customers can access Accent & Style at lowes.com/creative.
Since 1995, lowes.com has provided information and education for do-it-
yourself customers. Today the site offers how-to information on more than
300 home improvement and repair projects in addition to services such as
online bill payment. Lowe`s offers more than 12,000 products for sale online
ranging from appliances to outdoor power equipment to tools. Lowes.com has
been recognized by Studyweb.com as one of the best educational resources on
the web and as one of the best home improvement sites by Workbench
Interactive. As a result of its comprehensive privacy policies and protection
of customer information, lowes.com has been granted the BBBOnLine Privacy
Seal.
With 2000 sales of $18.8 billion, Lowe`s Companies, Inc. (NYSE: LOW) is
the world`s second largest home improvement retailer. Headquartered in
Wilkesboro, N.C., Lowe`s is the 15th largest retailer in the U.S. as well as
the 34th largest retailer worldwide. Lowe`s and its 100,000 employees are
Improving Home Improvement for nearly five million do-it-yourself retail and
commercial business customers each week at more than 670 stores in 40 states.
For more information, visit or shop lowes.com.
CONTACT: Chris Ahearn of Lowe`s Companies, Inc., 336-658-7387, orchris.b.ahearn@lowes.com
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