SANYO TEAMS UP WITH HOW2TV, USES TRAINING PAC
LOS ANGELES - April 10, 2001 - Sanyo Fisher Company has selected How2TV
to develop Web-based sales training packages for the company`s new SCP-5000,
America`s first full color, Internet-ready PCS handset. Sanyo will use
How2TV`s "Training Pac" to introduce the SCP-5000`s key features to Sprint
PCS and their other distribution partners.
In the past, Sanyo used videotapes to update its sales force with product
information. With How2TV`s Training Pac accessible through the Internet
with a modem connection of 56K or faster, Sanyo can update product information
far easier and track which sales representatives have viewed the Pac on
a store-by-store basis. How2TV`s Pac includes a testing capability so
supervisors know which sales representatives have mastered the SCP-5000`s
feature set.
"Our Sprint exclusive, PCS handset features the first 256 full color LCD
offered in the United States, and has unique features such as photo caller
ID, call screening and adjustable font sizes, so we needed the best tools
possible to bring our distribution partners up to speed on the SCP-5000,"
Keenan Hogg, national marketing manager, Sanyo, said. "How2TV`s Training
Pac seamlessly combines interactive graphics with audio, text, diagrams
and testing capabilities we can track, making it a sound addition to our
training regiment."
How2TV won two awards for its Pacs at the 2001 Consumer Electronics Show:
Best of Show and an Innovations 2001 Design and Engineering Award. The
company produces and distributes visual eCRM solutions, such as Training
Pacs, for manufacturers, brick and mortar retailers and e-commerce sites.
The Pacs can be custom-designed for each client, such as adding the test
module for Sanyo.
"The Training Pac`s test module lets companies measure the effectiveness
of their training initiatives, and helps them hold sales representatives
accountable for keeping up to date with the latest information," Henio
Arcangeli, Jr., president and CEO, How2TV, said. "Managers can access
the results to closely monitor the training progress."
In addition to the Training Pac, How2TV offers the Feature Pac, which highlights
a product or company`s features or services; the Instruction Pac, which
helps customers assemble, program or operate products they have purchased;
and the FAQ Pac, which answers frequently asked product-related questions.
All of How2TV`s products can be easily integrated into existing eCRM implementations.
About Sanyo
Sanyo Fisher Company is a division of Sanyo North America Corporation,
a subsidiary of Sanyo Electric Co., Ltd. (NASDAQ: SANYY), a $19 billion
manufacturer and distributor of consumer and commercial electronics and
electric products. Sanyo and Fisher products marketed in the U.S. by Sanyo
Fisher Company include PCS, audio/video components, portable and mobile
audio equipment, televisions, VCRs, DVD`s, dictation machines, digital
still cameras, home appliances, LCD projectors, security video equipment
and air conditioning systems. For more information, visit Sanyo`s Web
site at www.sanyousa.com.
About How2TV
Headquartered in Los Angeles, How2TV is a full-service provider of visual
eCRM solutions. How2TV`s rich media packages, containing digital video,
animated graphics, audio, diagrams and text, help customers select new
products and assemble, program or operate products they have purchased.
How2TV`s visual eCRM solutions also help increase sales and customer satisfaction,
as well as lower call center costs and product returns. The packages sit
on the Web site of the retailer or manufacturer and are accessible through
the Internet, and, ultimately, on interactive television and wireless devices.
How2TV`s services include full-service content development, hosting and
customer usage tracking. More information about the company can be found
at www.How2tv.com, at contact@how2tv.com or by calling (213) 989-1356.
# # #
Contact:
Cindy Nguyen
How2TV, Inc.
(213) 353-3946
cnguyen@how2tv.com
Jason Wonacott/Brad Paul
The Bohle Company
(310) 785-0515
jasonw@bohle.com/bradley@bohle.com
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