Annuncio`s Software Selected as a Top Ten CRM Implementation of 2000 by Aberdeen Group
Dell Computer Corporation Achieves Outstanding Results with Annuncio`s e-Marketing Solutions
MOUNTAIN VIEW, Calif. - April 11, 2001 — Annuncio Software™ today announced that the Aberdeen Group`s CRM practice selected Annuncio`s e-Marketing Platform as a Top 10 CRM Implementation of 2000. Annuncio was chosen based on the implementation of its software by Dell Home Systems, the consumer business of Dell Computer Corporation (Nasdaq: DELL). This award recognizes CRM vendors, whose implementations have provided quantifiable business benefits and had a substantial and measurable impact on the way businesses interact with their customers. The Aberdeen Group will profile the Annuncio/Dell case study in a special report to be published in April, titled "What Works: Ten Significant CRM Implementations of 2000."
"Annuncio`s implementation by Dell serves as an excellent example of a Fortune 1000 company wrapping CRM technology around its marketing processes to drive revenues, lower operational costs, and save time," said Julie Tauer, CRM analyst of the Aberdeen Group. "Annuncio offered Dell an e-marketing solution that had a high level of scalability and functionality, capable of meeting and exceeding Dell`s expectations."
Dell Home Systems implemented Annuncio Live to automate its e-marketing efforts while substantially reducing the cost and turnaround time of customer communications. "Annuncio was the optimum solution for Dell`s Consumer business to help us better communicate with our customers," said Rich Lloyd, senior manager, relationship marketing of Dell U.S. Consumer Group. "With Annuncio Live, our marketing team was able to create and manage sophisticated campaigns within a few hours, contact our customers with targeted and personalized information and drive outstanding results — while scaling costs."
The Aberdeen Group, a leading IT analysis and positioning firm, has been studying the CRM industry for over six years. The purpose of this search was to identify real-world examples of excellence in CRM that can serve as examples for the many companies that have not yet adopted CRM business solutions. The Aberdeen Group looked for the CRM implementations that best exemplify the impact that CRM can have on a business, and examined the benefits and quantifiable results from the customer perspective.
"Annuncio adds this award to a strong year of industry recognition that demonstrates the increasing value of Annuncio`s e-marketing solutions as well as our customers` satisfaction," said Didier Moretti, president and CEO of Annuncio. "Annuncio has proven itself to be a valuable solution that helps businesses deliver rapid ROI, increase revenues and build stronger customer relationships. Winning this award further validates our leadership and understanding of the marketing needs of today`s businesses."
This announcement follows Annuncio`s selection for a Crossroads 2000 A-List Award from Open Systems Advisors, Inc. (OSA), and its recognition by Computerworld as one of the "Top 100 Emerging Companies To Watch in 2001." Recently, another Annuncio customer, Tower Records, was honored with the CRM Magazine`s third annual Customer Interaction Award in the marketing automation category, for successfully applying Annuncio`s technology to better communicate with its customers and increase revenues.
About Annuncio Software, Inc.
Annuncio Software provides an industry leading e-Marketing Platform that enables companies to deliver more revenue from their marketing dollars and build satisfied, loyal customer relationships that drive revenue and profitability. The Annuncio e-Marketing Platform provides comprehensive e-marketing functionality, across multiple marketing touch points, allowing business users to easily define, automate and analyze marketing campaigns and personalize web sites and web stores. The platform includes Annuncio Live for campaign management and automation and Annuncio Bright for web personalization and e-merchandising. Global 1000 enterprises and established e-commerce companies use the platform to deliver effective customer-centric marketing strategies and increase customer life-time-value. Annuncio also provides professional services for marketing, consulting, implementation and customer support. Headquartered in Mountain View, California, Annuncio can be reached on the Web at www.annuncio.com or by calling (650) 314-6000 or 877.933.6060.
###
Annuncio Software, Annuncio e-Marketing Platform, Annuncio Live, and Annuncio Bright are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners.
Monica Nester
Annuncio Software
650.314.6013
mnester@annuncio.com
Marianna Vyridi
Horn Group, Inc.
415.905.4021
mvyridi@horngroup.com
Back...
