Sports Retailer The Finish Line Chooses Responsys for Personalized One-to-One Marketing
PALO ALTO, Calif., April 16 -- Responsys, Inc., a pioneer in
optimized interactive marketing solutions, today announced that
The Finish Line, Inc. (Nasdaq: FINL), a specialty retailer of men`s, women`s
and children`s brand-name athletic and lifestyle footwear, apparel and
accessories, has selected the Responsys(R) platform to manage and implement
personalized, permission-based one-to-one marketing programs. The Finish Line
will use Responsys Interact(TM), the industry`s most comprehensive interactive
marketing solution, to plan, execute, measure and optimize highly personalized
permission-based marketing activities.
"After evaluating several vendors, we chose Responsys because we found it
to be the most flexible high-end solution," said Scott A`Hearn, marketing
manager for The Finish Line. "Responsys Interact`s tracking software and
analytics were especially appealing to us, as was the potential for advanced
personalization. We`re very pleased with the results to date."
"The Finish Line`s marketing goals are in line with the company`s
dedication to high-quality personalized customer service," said Jim Lodestro,
vice president of sales of Responsys. "With Responsys Interact, The Finish
Line is reaping the high ROI benefits of implementing a solid one-to-one
marketing program."
About The Finish Line, Inc.
The Finish Line is a specialty retailer of men`s, women`s and children`s
brand name athletic and lifestyle footwear, apparel and accessories currently
operating 437 stores in 42 states. Visit The Finish Line on the Web at
http://www.finishline.com.
About Responsys, Inc.
Responsys, Inc. is a pioneer in the optimized interactive marketing
movement, providing enterprises with the ability to have personalized web
interactions with customers. Responsys is the first -- and only -- company to
integrate comprehensive customer data analysis and management systems with
powerful, targeted customer interaction systems. This unique combination
delivers superior marketing return on investment by allowing enterprises to
adapt and optimize their online customer interactions in real-time, based on
the most current customer data. Over 260 customers, including Avery Dennison,
Chadwick`s of Boston, CNNSI.com, Lands` End, MuseumCompany.com and VeriSign
integrate the Responsys(R) solution into their overall e-commerce strategy.
Privately held, Responsys is based in Palo Alto, Calif., with additional
offices in Portland, Oregon and London, England. The company is backed by
investors including Accel Partners, Foundation Capital, Redpoint Ventures, and
Sigma Partners. The company is TRUSTe certified. For more information, visit
http://www.responsys.com, email info@responsys.com, or call 888-219-7150.
NOTE: Responsys, Responsys.com, Responsys Interact, Responsys Acquire and
Responsys Jumpstart are trademarks of Responsys.com. All other trademarks and
registered trademarks are the properties of their respective owners.
CONTACT:
Shannon Atlas, 650-251-0173
satlas@responsys.com,
or
Nicole Osmer, 650-251-0165
nicoleo@responsys.com
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