DIGITAL GOODS INKS EBOOK DEAL WITH AMERICAN MANAGEMENT ASSOCIATION
Content Marketing Leader to Help AMACOM Extend Its Reach in the Digital
Marketplace
MAYNARD, Mass., April 17, 2001 - Digital Goods (NASDAQ: DIGS), the leader in
digital content marketing, today announced an agreement with American
Management Association (AMA), the world`s leading membership-based
management development organization, to extend the digital marketplace for
the management, business and career eBooks from its AMACOM Books division.
Under the agreement, Digital Goods will employ its Amplifi(tm) interactive
marketing and eCommerce tools and services to widen the online market for
AMACOM eBooks. Initially, Digital Goods will offer more than 100 AMACOM
digital titles, with more expected to follow.
"AMA, through its worldwide conferences, seminars, education programs and
publishing initiatives, is one of the most highly respected sources of
information and guidance on critical management, business and career
issues," said John Carroll, Digital Goods vice president of marketing. "We
believe our Amplifi marketing and eCommerce solution answers a need to make
that expertise more widely available in digital form across the Internet. We
consider AMACOM`s business and career titles a jewel in our eBook catalog."
"AMACOM is always looking for ways to reach new markets with our content. We
are excited about working with Digital Goods to capitalize on the
opportunities in the digital marketplace by making our growing library of
eBooks available through its content marketing network," said Rosemary Kane
Carlough, AMACOM Books vice president of intellectual property & web
strategy. "Digital Goods` presence in the B2B content marketplace is
particularly attractive to us, as AMACOM`s focus is on classic and
innovative how-to advice for the business market."
Among the AMACON eBooks Digital Goods will offer are The 75 Greatest
Management Decisions Ever Made by Stuart Crainer, The Complete Guide to
Internet Security by Mark S. Merkow and James Breithaupt, Customer
Differential: The Complete Guide to Implementing Customer Relationship
Management by Melinda Nykamp,
E-Service by Ron Zemke and Tom Connellan, and The Secrets of Word of Mouth
Marketing by George Silverman.
Digital Goods` Amplifi services for AMACOM will include offers for its
eBooks in dynamic storefronts distributed across the Internet, marketing
through Digital Goods` network of thousands of retail affiliates, optimized
search and contextual offers tied to pertinent online news and other
content, email campaigns, and secure friend-to-friend promotion through its
patented Passalong(tm) viral distribution system. AMACOM eBooks also will be
available through Digital Goods` online store at http://www.digigoods.com .
Many AMACOM eBook titles will be offered at discounts off the print-version
prices. Digital Goods is making them available for immediate download in
Adobe` PDF format for Adobe Acrobat® Reader`, the de facto standard eBook
reader for more than 150 million computer users.
About Digital Goods
Digital Goods (NASDAQ: DIGS) is the leader in digital content marketing.
Amplifi`, the company`s interactive marketing and eCommerce solution, helps
its content partners deliver their products to a maximum audience while
respecting copyrights. Consumers gain instant access to valuable content
wherever and whenever they are ready to buy. Digital Goods is
revolutionizing the way digital content is marketed, sold and distributed
online, while enabling its content and affiliate partners to share in the
commercial benefits of this expanding marketplace. The Digital Goods
marketing network includes hundreds of online affiliates and content
publishers, including industry leaders such as Standard & Poor`s, Simon &
Schuster, Dun & Bradstreet, WetFeet.com, Borders.com, iVillage.com,
About.com, Infospace and The Money Page. Digital Goods is based in Maynard,
MA. For more information please visit http://www.digitalgoods.com .
About AMA
American Management Association (AMA) is the world`s leading
membership-based management development organization. It is distinguished by
the quality of its faculty of global business practitioners, the practical
action-oriented focus of its learning programs, and the dynamic interactive
nature of its courses. AMA offers a full range of business education and
management development programs for individuals and organizations in Europe,
the Americas, and Asia. More than 700,000 AMA customers and members a year,
including 488 out of the Fortune 500 companies and many federal agencies,
learn superior business skills and best management practices through a
variety of seminars, conferences and special events, e-learning and
self-study courses, onsite and customized learning solutions, and
publications. For additional information please consult AMA`s website at
www.amanet.org.
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CONTACTS:
For Digital Goods
Doug Curran
Director, Corp. Communications
(978) 461-4192
dcurran@digitalgoods.com
For AMACOM Books
Irene Majuk
Director, Trade Publicity & Sales Promotion
(212) 903-8087
imajuk@amanet.org
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