Glam Media holds on to newly earned top spot in apparel & beauty sites
Glam Media, which made its first appearance on Nielsen/NetRatings’ top 10 apparel & beauty web sites in May at No. 2 and moved to No. 1 in June, further solidified its hold on the top spot in July, clocking 11.95 million unique visitors. Glam Media’s visitors were 16% more than the previous perennial No. 1 site, eBay Clothing, Shoes & Accessories.
The top 10 apparel & beauty sites, with unique visitors in million this July and last and percent growth from last year, according to Nielsen/NetRatings, were:
- Glam Media, 11.95, N/A, N/A
- eBay Clothing Shoes & Accessories, 10.26, 11.38, -10%
- eBay Jewelry and Watches, 4.65, 4.40, 6%
- Old Navy, 3.79, 3.43, 10%
- Avon, 3.78, 2.62, 44%
- eBay Health & Beauty, 3.71, 4.13, -10%
- Victoria`s Secret, 3.56, 3.97, -10%
- Zappos.com, 3.53, 2.57, 37%
- L.L. Bean, 3.25, 2.37, 37%
- Lands’ End, 3.06, 2.30, 33%
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)
In terms of time spent per visitor (hours:muinutes:seconds) and unique visitors in thousands per site, the top sites were:
- Mary Kay, 1:05:10, 1,388
- Jewelrytelevision.com, 0:50:31, 567
- Avon, 0:39:36, 3,781
- Roamans, 0:29:10, 532
- Abercrombie & Fitch, 0:18:05, 822
- Chadwick`s, 0:15:53, 1,615
- Blair.com, 0:15:48, 1,115
- Talbots.com, 0:14:35, 792
- Victoria`s Secret, 0:14:20, 3,563
- davidsbridal.com, 0:13:50, 789
In the apparel & beauty category, as a whole the average visitor spent 27 minutes, 22 seconds in July.
Nielsen/NetRatings’ AdRelevance report ranked the following Consumer goods industry segments as leader in online ad impressions (in millions)
- Food & Beverage, 2,145.04,
- Personal Care, 1,636.86,
- Home & Garden, 663.26,
- Print Publishing, 472.60,
- Apparel & Jewelry, 388.67,
- Automotive Supply, 311.47,
- Toy & Hobby, 174.29,
- Recreational Gear, 128.75,
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