OfficeMax Taps e-Dialog as Strategic E-mail Marketing Partner
One of the Nation’s Largest Office Supply Retailers to Utilize e-Dialog’s Advanced
E-mail Marketing Solutions for Enhancing Customer Relations and Revenues
LEXINGTON, Mass., July 5, 2005 – e-Dialog, the proven provider of advanced e-mail marketing solutions, announced today that OfficeMax® (NYSE: OMX), a leader in both business-to-business office product solutions and retail office products, has selected e-Dialog to be its strategic e-mail marketing partner.
OfficeMax will use e-Dialog’s range of advanced e-mail marketing technologies, strategies, products and services to make use of valuable customer data for actionable and relevant e-mail campaigns. The office supply retailer selected e-Dialog to achieve higher levels of sophistication in the strategic development and deployment of its campaigns and boost the performance of its e-mail channels.
“We look forward to working with e-Dialog to improve our e-mail marketing channel to increase sales and customer loyalty,” said Cindy Blue, senior director, Small Business for OfficeMax. “e-Dialog is an excellent fit for our organization because the company delivers the strategy we need to design and implement effective e-mail marketing programs. This includes powerful data integration and content management capabilities, as well as custom published, triggered e-mail message deployment.”
OfficeMax retained e-Dialog to be its full-service marketing partner, providing value-added services, such as strategy and analytics, data, campaign and content management, and creative recommendations. The retailer will also utilize e-Dialog’s products, including Campaign Builder™ and Insight Builder™, to create its own audience lists and deploy e-mail campaigns. In addition, e-Dialog will integrate with Coremetrics Web analytics data and the OfficeMax product content database. This will enable OfficeMax to gain further insight into its customer base, put the right products and offers in front of its customers, and deliver on real-time sales opportunities like abandoned shopping carts.
"Increasingly, strategic retailers like OfficeMax realize that they must leverage a strong, full-service offering from a leading technology and services partner like e-Dialog to maximize their customer data and improve the effectiveness of their marketing programs," said John Rizzi, CEO of e-Dialog. "With a dedicated focus on strategy, efficiency and flexibility, e-Dialog is the ideal partner to help companies drive these critical improvements, now and in the future.”
About e-Dialog
Established in 1997, e-Dialog is a proven provider of advanced e-mail marketing technologies, products, strategies and services for permission-based e-mail marketers. The NFL, BMG Music Service, American Eagle Outfitters, TJX, Tesco, Marks & Spencer and SmartBargains are just a few of the 60 top marketers that rely on e-Dialog’s flexible solutions to efficiently turn complex customer data into actionable and relevant e-mail campaigns that produce unbeatable results. JupiterResearch ranked e-Dialog a leading e-mail marketing service provider in 2004 based on its value and market suitability, and highlighted its reporting, analytics and deliverability features as strong and comprehensive. With offices in Lexington, Mass., and London, England, e-Dialog is a privately-held company whose investors include Flagship Ventures and Commonwealth Capital. For more information, visit www.e-dialog.com or contact Arthur Sweetser at 781-372-3353.
Media contact:
Erin Keefe
(617) 512-9498
ekeefepr@verizon.net
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