Teen clothing and accessories retailer dELiA’s Inc. reports total second quarter revenue increased 7.3% to $52.4 million compared with same-quarter 2006 sales. Web sales were up 2% to $25 million from $24.6 million in Q2 2006 for dELiA’s, which is No. 90 in the Internet Retailer Top 500 Guide.
Same-store sales for the retail segment increased by 4.6% for the comparable thirteen-week period, with total retail sales increasing by 29.4% to $19.4 million compared with $15 million in the second quarter of last year. The total retail sales figure excludes the direct channel, comprising Internet and catalog sales.
Net sales in the direct segment decreased by 2.4% to $33.1 million during the second quarter ended Aug. 4, from $33.9 million in the second quarter of fiscal 2006.
Total revenue increased by 7.3% to $52.4 million from $48.9 million in the same period last year.
The company targets consumers between the ages of 12 and 19. Its brands -- dELiA’s, Alloy and CCS -- include apparel, accessories, footwear, room furnishings and sports equipment that are sold through direct mail catalogs, web sites and the dELiA’s mall-based retail stores.
Total gross margin decreased to 34.5% of sales, or $18.1 million, which dELiA’s attributes to the retail segment growing as a percentage of the total sales mix and the increase in retail markdowns.
Selling, general and administrative expense was 44.7% of sales compared with 43.5% in the same period last year, primarily due to higher depreciation expense, increased payroll, and corporate overhead costs, the company says, “which more than offset the improved leverage of other expenses associated with the increase in revenue.”
Net loss for the second quarter was $5.1 million compared with a net loss of $3.1 million in last year’s second quarter.
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