COMMERCIALWARE DELIVERS SPEED, INTEGRATION TO COMPETITIVE CYCLIST’S RETAIL SYSTEM
Professional-Quality Bike Merchant To Automate Order Management,
Centralize Customer Service and Connect Online and Retail Data
Natick, MA – July 6, 2005 – CommercialWare Inc., the leading provider of multi-channel commerce solutions for retailers, today announced its newest customer – Competitive Cyclist. In choosing the CommercialWare suite of products, the professional-quality bike merchant opted for a retail platform that is scalable, flexible, and able to support the company as it grows and matures.
Competitive Cyclist (www.competitivecyclist.com) has purchased the full line of CommercialWare products – CWDirect, CWData, CWAnalytics, CWIntegrate, and CWStore – to integrate its retail operations. Creating high-end road and mountain bikes and selling components, accessories, and apparel for serious cyclists worldwide, the Little Rock, AR, retailer has seen sustained, dramatic business growth. The company predicts overall business to nearly double in 2005, increasing in both their brick and mortar and online storefronts.
In a business where customers fly in from anywhere in the world to be fitted for a new bike or to take a road test, top-flight service is crucial. Through the use of CommercialWare’s centralized order-management system, Competitive Cyclist employees will be able to view, share, and research bicycle details, allowing new and veteran employees to access the company’s extensive technical expertise.
“As the premiere resource for professional quality racing bikes, we needed a system that would fit in with our existing system and grow to fit our unique requirements,” said Brendan Quirk, Competitive Cyclist CEO. “CommercialWare’s system is scalable and will grow with us as we move from our current staff to a customer service department that could easily double by 2007. Equally important is the value of tapping into CommercialWare’s extensive best practices developed over its 30 years of retailing experience.”
For Competitive Cyclist, CWIntegrate is crucial to deliver the application integration with its comprehensive Kit Calculator – an interactive database that allows customers to compare and compile detailed price and weight information for any bike, all the way down to the spoke gauge. Similarly, the new retail system will smoothly communicate with the industry’s most advanced interactive bike-fitting system, the Fit Calculator, which expands the scope of biomechanical variables to perfectly fit a bike to a customer.
In addition, the retailer will use CWDirect to capture all customer interaction and handle order management, fulfillment, and customer service. CWData will offer visibility into these transactions for reporting and CWAnalytics will convert the raw data into business intelligence through reporting, graphs, and charts. CWStore will be used to capture point-of-sale transactions through the Little Rock retail store.
“Competitive Cyclist realized that their future growth hinged upon efficiently tracking customer orders and managing inventory. To achieve this, they needed an integrated retail management solution to automate the entire sales process and turned to CommercialWare,” said Donny Askin, founder and CEO of CommercialWare. “With CommercialWare’s suite of products, they will be able to centralize customer data, track orders, and obtain the business intelligence required to continue growing the business.”
In the high-end bike business, customers come to rely on Competitive Cyclist to answer a variety of questions and provide technical expertise. Dynamic customer interaction is essential for continued success and the retail solution requires a centralized method to track the interactions. With the addition of CommercialWare technology, Competitive Cyclist expects to be more responsive to customer inquires, track workflow, and provide updates to customers in a timely basis.
CommercialWare is also working with Competitive Cyclist to establish policies and procedures, leveraging industry best practices for returns, missing packages, inventory control, order entry, customer service, and credit card authorization.
About CommercialWare, Inc.
Headquartered in Natick, MA, with offices in Toronto and New York, CommercialWare Inc. develops multi-channel commerce infrastructure solutions that allow retailers and direct marketers to optimize transactions from all customer touch points. CommercialWare`s comprehensive portfolio of products seamlessly links all aspects of the transaction lifecycle through point-of-sale, back-office, order management, fulfillment, customer service, collaboration, and analytics applications. CommercialWare offers a confluence of multi-channel solutions that power many of the leading retail brands, including Abercrombie & Fitch, Party Land, Chico`s, J.Jill, Ritz Camera, Jos. A. Bank, and Patagonia.
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Contact:
Steven Webster
KMC Partners
(617) 512-8635
steven@kmcpartners.com
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