Direct Revenue Appoints Andrew Reiskind Chief Privacy Officer
Policy Expert to Lead Direct Revenue Standards and Practices Efforts
New York, NY—June 30, 2005 – As part of an ongoing commitment to establishing best industry practices and standards, including current compliance with proposed federal legislation such as HR 29 (“SPY ACT”), Direct Revenue today named the company’s General Counsel Andrew Reiskind as Chief Privacy Officer. In his dual capacity as its General Counsel and CPO Reiskind will have complete oversight of the company’s privacy and disclosure policies and practices. A 1991 graduate of Columbia University Law School, Reiskind previously worked as an associate at Weil, Gotshal & Manges and as a specialist in intellectual property law for Fortune 500 corporations. Most recently he served as assistant general counsel for Modem Media, an online advertising agency where he developed privacy and data collection practices.
Direct Revenue CEO J.P. Maheu said, “We continue to work hard to improve the online experience of end users, including assuring their privacy. Andrew has already made significant contributions to these efforts. Now he will manage their further refinement and implementation, including compliance with forthcoming federal legislation, which we believe will benefit the entire industry.”
Andrew Reiskind said, “I plan to be an advocate for users of our software with our distributors, advertisers, regulators, industry and within Direct Revenue. I also will be responsible for policing our distribution networks to ensure compliance with our notice and privacy standards, as well as, applicable law. I look forward to leading Direct Revenue’s efforts to earn the trust of consumers and to help our industry mature and grow.”
About Direct Revenue
A leader in online media, top brands rely on Direct Revenue`s products, services and partner network to deliver highly targeted marketing messages to over 15 million Internet users worldwide. Founded in 2002, Direct Revenue acquired SohoDigital in 2004 and launched BehavioralMarketplace ™, the premier targeted in-page advertising network, in 2005. Direct Revenue supports best practices throughout the online media value chain, including the Spy Act.
Contact Information
Jonathan Cohen
(646) 442-6366
jcohen@direct-revenue.com
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