New York – July 6, 2005 -- Digital Connexxions Corp. (www.dconx.com), a market leader in innovative predictive marketing solutions, announced today it has appointed Andrew Caso as Vice President of Client Operations.
“Andrew brings with him many valuable years of client services experience in the email industry,” said Paul Westhorpe, CEO of Digital Connexxions. “Andrew is very well respected in the industry. We are extremely pleased to have him on board as one of the senior management team. Bringing him on board will help us further enhance the close relationships we’ve already established with our clients, and provide even better service.”
Mr. Caso has over 20 years of experience in systems integration and professional services, product management, sales and sales support, and major account management at Security Pacific Bank, Citicorp-Quotron, Market Arts Software, ClickAction, and Yesmail. Most recently, Mr. Caso served as the VP Eastern Region Client Services for Yesmail, where he provided leadership for account management, client services engineering, and technical support functions. He was responsible for ensuring client satisfaction through high-quality delivery of Yesmail’s portfolio of services for clients in the Eastern United States and Canada, and worked with client staff to formulate, prioritize, and rationalize email initiatives to enhance the client’s integrated marketing strategy. He was also responsible for generating incremental revenues through add-on sales of Yesmail and other infoUSA products and services. Mr. Caso was a founding member of a boutique systems integration and software development consultancy named Consilience LLC that was acquired by ClickAction in the spring of 2000, then acquired by infoUSA in December 2002, and merged with Yesmail.
About Digital Connexxions Corp.
Digital Connexxions is a provider of email and data services for publishers, list managers and direct marketers. We provide a comprehensive suite of online tools and services that allows you to view multi-dimensional market segments to execute personalized, targeted campaigns and to analyze their results. Our web-based application handles all aspects of customer and prospect profiling, data management and sophisticated campaign offering including email, sweepstakes, surveys and subscriptions. Our intelligence technology combined with detailed real-time reporting enables you to dynamically build and display the right content at the right time allowing you to profitably market and communicate with your customers. In addition, planned campaigns can be deployed either online or offline for multi-step contact strategies. For more information, visit www.dconx.com .
For more information, please contact:
Paul Westhorpe, President & CEO
212-629-6300 x102
Digital Connexxions Corp.
pwesthorpe@dconx.com
Helen Ching, VP Marketing
905-338-8355 x224
Digital Connexxions Corp.
hching@dconx.com
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