WebSideStory`s On-Demand Web Analytics Selected by Adobe to Improve Online Marketing Performance
SAN DIEGO, July 11 -- WebSideStory® (www.websidestory.com) (Nasdaq: WSSI - News), a leading provider of on-demand digital marketing applications, today announced that Adobe Systems Incorporated, one of the world`s largest software companies with more than $1.6 billion in annual revenue, has selected the company`s award-winning web analytics service, HBX(TM), to improve the marketing performance of its web sites.
As part of a comprehensive marketing effectiveness program, Adobe will use WebSideStory`s real-time analytics service to measure overall online strategy effectiveness, increase visitor conversion, retention and satisfaction, and maximize site efficiency.
"WebSideStory made it clear they were committed to our success," said Betsey Childress, manager of web analytics. "Not only did they fully understand our unique business challenges, but they excelled in terms of implementation and support. We look forward to using the WebSideStory solution to better understand the experience of our visitors and make improvements in our online marketing operations."
"Adobe is a giant in the software industry and we are excited to help them be more successful online," said Rand Schulman, Chief Marketing Officer for WebSideStory. "This new relationship reflects our sales philosophy: working closely with a prospect to identify their precise business needs and challenges and then showing them exactly how our solution and services can address them."
HBX is an award-winning, on-demand visitor analysis and reporting service that delivers up-to-the-second information about online visitor and customer behavior. HBX is part of WebSideStory`s Active Marketing Suite(TM), a collection of integrated, on-demand digital marketing applications that also includes site search, web content management and keyword bid management. For more information, please visit http://www.websidestory.com.
About WebSideStory
WebSideStory (Nasdaq: WSSI - News) is a leading provider of on-demand digital marketing applications. Its Active Marketing Suite includes web analytics, site search, web content management and keyword bid management. Enterprises worldwide use these services to measure and improve their online marketing performance. For more information, contact WebSideStory. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.
Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory`s business including, without limitation: WebSideStory`s limited experience in an emerging market with unproven business and technology models; WebSideStory`s reliance on its Web analytics services for the majority of its revenue; WebSideStory`s recent achievement of profitability and the risk that it may not maintain its profitability; the highly competitive markets in which WebSideStory operates that may make it difficult for the company to retain customers; the risk that WebSideStory`s customers fail to renew their agreements; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; the risk that WebSideStory`s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory`s Securities and Exchange Commission filings, including WebSideStory`s annual report on Form 10-K for the year ended December 31, 2004 and quarterly report on Form 10-Q for the quarter ending March 31, 2005. Do not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.
Contact:
Erik Bratt
WebSideStory, Inc.
Voice: (858) 546-0040, ext. 365
Email: ebratt@websidestory.com
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