Make shopping easy, and make it fun

With lots of growth potential, today’s apparel and accessories retailers are hard at work adding tools, features and technologies to their sits to make online shopping appealing.



Why They're Hot:

It's so easy to shop at And that remains true even though the shoe e-retailer now sells clothing, accessories, jewelry, baby items and more. In addition to standard top and left-side navigation, Zappos offers an alphabetical brand index on each page, so a guy who loves Ecco shoes or a mom who knows Heelys sneakers fit her child perfectly can go right to those brands. An "All Departments" tab in the navigation bar lets a shopper quickly find items like gift cards or sale merchandise. Fit is crucial for shoes, so all product pages show what shoppers say about whether a shoe runs true to size and how much arch support it provides. Plus, those pages offer a "don't see your size?" link: a shopper can e-mail her requirements, and Zappos will let her know when that size is back in stock.

Key Statistics:
  • Date Launched:1995
  • Unique Visitors:9,089,504
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: