Hot 100 List - Internet Retailer

A focus on what they do best

Specialty retailers dive deeply into the products they know best and a major sales asset is the know-how they bring to their particular niche. The retailers featured in the category this year pepper their e-commerce sites with tools that reflect that knowledge in a way that helps customers along the purchase path.

Company

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American BridalFloating site search

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DogIDs.comRecognizing Rover

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KiddicareNo kidding around

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Acquity GroupEast meets West

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Skooba DesignSimple, but effective

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Wag.comChecklists help

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WootDeal destination

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Why They're Hot:

Woot, a subsidiary of Amazon.com, is a daily-deals site that just keeps growing. Redesigned in May, Woot now features extensive shipping and product detail information—including a humorous write-up—for each item, and an option for customers to sign in and shop using their Amazon accounts. Woot continues to add new deal categories, such as technology, wine, shirts and home, and local deals, which Woot aggregates from other sources like Groupon or LivingSocial for some U.S. cities. Each category has a section where customers can discuss deals and ask questions, and also includes a blog with Woot-produced posts related to the latest offers. The retailer also recently released a mobile-optimized site.

Key Statistics:

Date Launched:2004
Unique Visitors:10000000
Web-based Sales:Order the Hot 100 issue

Who They're Using:

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