Make shopping easy, and make it fun

With lots of growth potential, today’s apparel and accessories retailers are hard at work adding tools, features and technologies to their sits to make online shopping appealing.



Why They're Hot:

Many Vera Bradley shoppers could pick out one of the designer's handbags anywhere. The bright colors, soft quilted fabric and detailed patterns define Vera Bradley's signature style. The retailer's e-commerce site is designed in a similar fashion, with one of Vera Bradley's well-known patterns framing the edges of the page. Product pages feature in-depth customer rating and reviews, social sharing buttons for Facebook, Twitter, Pinterest and Google Plus, as well as personalized product recommendations. Vera Bradley ships orders to 15 countries outside the United States via international shipping and e-commerce services company BorderFree. U.S. orders more than $75 ship free, and shoppers receive a free tote bag when they place an order more than $125. The merchant has more than 1.5 million Likes on Facebook.

Key Statistics:
  • Date Launched:2006
  • Unique Visitors:935,481
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: