Excelling in touch category

Web sales of computers and electronics have the lowest growth of any product category, but the e-retailers on the Hot 100 grew their sales 34% over the last year by satisfying the demands of technology shoppers.

Company

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Why They're Hot:

Gift and gadget retailer ThinkGeek attracts 8.3% of its traffic from social networks, according to Internet Retailer's 2013 Social Media 300. That's not just a result of being busy on Facebook and Twitter—though the retailer is—or asking fans to submit their own "customer action shots" for display on its site. In the spirit of a true geek, ThinkGeek vigorously measures and analyzes all its social activity. "We want to get the most out of our program and the only way we can know if we're doing that is by measuring what we're doing," says web community manager Carrie Gouldin. On Facebook, ThinkGeek posts about it products and general "geek" humor and on Twitter it answers customer service questions, Gouldin says. And on ThinkGeek.com, it features a Twitter stream and posts its YouTube videos.

Key Statistics:
  • Date Launched:1999
  • Unique Visitors:469,671
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: