|Why They're Hot:
In addition to selling what it describes as healthful teas, Teavana.com also aims to educate consumers in the art of tea buying and consumption. The site is highly review-driven and it analyzes those reviews to provide helpful information on product pages. For example, each tea has an easy-to-understand pros/cons box underneath its product description with attributes of the tea based on how customers reviewed them, as well as more general descriptions. Category and product pages give explanations of teas, and also include their average ratings in the general display. On specific product pages, shoppers can set up recurring orders as easily as making a one-off purchase. The web merchant uses colorful images and lush photographs to convey a rich sense of its purpose: delivering great teas.