|Why They're Hot:
Specialty coffee and accessories retailer Storyville Coffee Co. understands the power of dazzling imagery. Bright, vivid product images take up the entire screen on the merchant's web site and serve as a warm reminder of the sensual experience that is drinking a perfectly brewed cup of coffee. Product pages highlight the retailer's unique approach to selling coffee online: it only sells one caffeinated and one decaffeinated blend. The product pages make clear that the company roasts and ships the beans the same day they are ordered to ensure the beans that arrive at shoppers' doors are ultra-fresh. The retailer also sells coffee-related accessories like grinders and coffee presses, which it also portrays with large, sleek images that are, in a word, beautiful.