Excelling in touch category

Web sales of computers and electronics have the lowest growth of any product category, but the e-retailers on the Hot 100 grew their sales 34% over the last year by satisfying the demands of technology shoppers.



Why They're Hot:

Sony's sleek, easy-to-use site makes it a snap for shoppers to learn about and compare the electronics retailer and manufacturer's products. But where the site really shines is in its community area. Community.Sony.com overflows with discussion groups where consumers can ask questions and get detailed answers from site moderators on everything from help connecting a new Sony Viao laptop to Wi-Fi to assistance with reinstalling Windows 7. Answers to questions often feature links to how-to manuals and videos for such tasks as wiring connections. The hub also boasts 16 blogs, from Deal Getter to Music Diva. Consumers can access all the information in the community for free by registering with a user name and password.

Key Statistics:
  • Date Launched:2000
  • Unique Visitors:1,236,716
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: