Hot 100 List - Internet Retailer

Give customers what they want

Apparel and accessories is, without question, the toughest category to get into on the Hot 100 because many retailers in the category pack their sites with features. But e-retailers like DestinationXL, Shoptiques and Brooks Brothers raise the bar.

Company

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ASOS Plc HoldingsBorderless fashion

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BabySteals.comFrom moms to moms

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Bebestore.com.brStart from scratch

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JP Boden & Co. Ltd.Attention to detail

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BonobosRacing to render

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Brooks BrothersFinely dressed rogues

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Wolverine World Wide Inc.A step ahead

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DestinationXL.comAlways a perfect fit

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IbexInspired by color

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J. CrewPersonal touch

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JustFabOpen to all

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KarmaloopStriking a tone

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LululemonSupple approach

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ModclothVintage meets modern

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Mr. PorterVirtual valet

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Nasty Gal Inc.Gal pal

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Nordstrom Inc.Service rules

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OfAKind.comExclusive allure

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Sportswear Inc.School spirit

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ReebokHave it your way

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Roxy.com (Quiksilver)Active and dynamic

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ShirtsMyWayStyle by design

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Why They're Hot:

ShirtsMyWay.com is one of only two China-based e-retailers to garner enough North American sales to rank among the top 1000 web retailers selling in the United States and Canada. It's No. 811. But while the custom shirtmaker is based in China, its site is decidedly Western. Available only in English, 85% of its sales come from the United States, followed by Canada and Australia, says Peter Crawfurd, who cofounded the company with Michael Yang in 2009. Consumers can watch a 60-second video demonstrating the service, view high-resolution photos of fabrics, and then interact with a module, developed In-house, to pick things like their preferred cuff and collar styles. A digitally generated image shows how the selections will look after tailors in Singapore put it all together.