Make shopping easy, and make it fun

With lots of growth potential, today’s apparel and accessories retailers are hard at work adding tools, features and technologies to their sits to make online shopping appealing.



Why They're Hot:

Travel apparel maker and e-retailer ScotteVest has a technology- and gadget-savvy base of customers, so the merchant has to constantly wow them with fun new features. The latest is X-ray Mode. Visitors to the site see a pop-up box that says, "Click our logo anytime to activate X-ray Mode." Upon clicking, the site's white background turns dark blue, menu colors change, and shoppers see an x-ray view of the inner workings of all garments. Blue and black product images map the location and size of each hidden pocket, so a shopper can envision where he could store his iPhone, keys or passport. CEO Scott Jordan says X-ray Mode lures shoppers to interact with the site. "On average, 34% of all new users experiment with the X-ray button feature," he says. " They love it."

Key Statistics:
  • Date Launched:2001
  • Unique Visitors:99,459
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: