Wrapping around what they know

For the 10 specialty e-retailers in the Hot 100, selling online isn’t just about merchandising and design, it is about figuring out what their customers’ desire and finding interesting ways to meet those needs.



Why They're Hot:

There's something fun and, um, quirky about Quirky, which sells everything from home and garden tools to electronic gadgets. Those products are items you won't find anywhere else thanks to Quirky's business model. Thousands of consumers submit ideas for new products each week and then Quirky shoppers vote on those ideas. Once an item is selected, shoppers can offer input on how much it should cost and what its tagline should be. Even for those who just want to buy cool gizmos and don't care to take part in the development process, the site is sleek and clean with unusual navigation. For instance, if you're looking for a gift you can search for items aimed at "foodies," "geeks" or "DIYers." Each product description includes a tally of how many people helped build the product.

Key Statistics:
  • Date Launched:NA
  • Unique Visitors:59,435
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: