While fun is fine, value matters, too

These e-retailers have focused on testing, refining and implementing site tools and functions that raise the fun quotient, while also giving consumers ways to measure and compare value.

Company

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BURTON.COMThe thrill of it

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CABELAS.COMNeed for speed

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CHAINLOVE.COMGoing, going, gone

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EVO.COMListen carefully

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FATBRAINTOYS.COMData-driven fun

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LEGO.COMPiece of mind

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PUMA.COMOnline kicks

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Why They're Hot:

Bold, sprawling images greet visitors to Puma.com, the e-commerce site of the athletic shoe and apparel manufacturer. Easy navigation to a Media section under the Sites tab lets visitors view an extensive selection of photos and videos of athletes in action, which they can filter by location, category, topic or time period. There are pages dedicated to Puma-sponsored athletes around the world, including world champion sprinter Usain Bolt. Puma.com presents several signature clothing items intended to help shoppers "Dress Like Bolt." Activity-specific pages give each sport a turn in the spotlight. The "Running" page, for example, thoroughly details each shoe Puma produces and its benefits. Customers can also hover over each section of the shoe for more facts.
Key Statistics:
  • Date Launched:1998
  • Unique Visitors:298,459
  • Web-based Sales:Order the Hot 100 issue
Who They're Using:
SALTLIFE.COMYoung and old salts

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