Make shopping easy, and make it fun

With lots of growth potential, today’s apparel and accessories retailers are hard at work adding tools, features and technologies to their sits to make online shopping appealing.

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Why They're Hot:

Since August, Planet Blue shoppers in the Los Angeles can receive their online orders within seven hours, as long as they don't mind paying extra for the fast service. Planet Blue, which operates five small stores in the Los Angeles area, offers same-day shipping to local online customers for $19.99. Customers placing orders by 11 a.m. for delivery to the Los Angeles area see an option on the checkout page to receive the goods the same day. Orders will arrive via a local courier service by 6 p.m. "I know the Amazons of the world are doing this, but not many fashion retailers," says Eugene Kang, vice president of e-commerce. "This offers us a way to stand out among retailers online. Our average order value is $200 or more, so 10% for that speedy of service is pretty reasonable."

Key Statistics:
  • Date Launched:2009
  • Unique Visitors:400,000
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: