Online retail sites in the bets of taste

The eight food and drug retailers in this year’s Hot 100 offer unique content, features or functions, and engage consumers with an online shopping experience that is both easy to use and informative.

Company

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Why They're Hot:

The e-commerce site of Brazilian grocery retail chain, PaodeAcucar.com.br, aims to make it easy for shoppers to buy groceries—regardless of whether they plan to shop online or offline. In the top right corner of the home page, there's a link to "ready lists" featuring a shopping list template. The template breaks items into several categories, such as personal care, monthly groceries and healthy eating. Once the consumer selects a category, subcategories such as "aftershave" pop up, letting the consumer view a list of products, as well as which items are in stock and which are on sale. Once the shopper picks the items she needs, she can either print out her shopping list and bring it to the store or buy the items online for delivery to her door.

Key Statistics:
  • Date Launched:2000
  • Unique Visitors:NA
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: