Make shopping easy, and make it fun

With lots of growth potential, today’s apparel and accessories retailers are hard at work adding tools, features and technologies to their sits to make online shopping appealing.



Why They're Hot:

Apparel and accessory manufacturer Nixon Inc. brings its hip and sporty aesthetic to the fore of its web site. It lets standout athletes from the realms of surfing, snowboarding and skateboarding represent its premium-priced goods, which are also sold by the likes of Saks Fifth Avenue and Barneys New York. features the athlete's videos, tweets and favorite products. (The athletes also appear in many of the brand's print ads.) Sleek, polished product pages describe each product in detail, down to the millimeter length of a watchband, and every sentence emphasizes product quality and the thought that went into its design.'s original, focused and compelling content is what distinguishes it from other online merchants.

Key Statistics:
  • Date Launched:1998
  • Unique Visitors:NA
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: