Make shopping easy, and make it fun

With lots of growth potential, today’s apparel and accessories retailers are hard at work adding tools, features and technologies to their sits to make online shopping appealing.



Why They're Hot:

The Men's Wearhouse was late to the social media party but it's made up for lost time growing its social media following from 4,000 shoppers across Facebook, Twitter, Pinterest and Google Plus in late 2011 to more than 300,000. That growth stems from its work with social media marketing firm Viralheat's software, which lets it see what its fans are doing on various platforms, what its competitors are posting on social media and what consumers are saying on social networks and blogs. By getting attuned to social chatter, Men's Wearhouse fine-tunes its posts' content and timing. The retailer also recently revamped its site giving it a clean, modern look, with simple navigation. On category pages, for instance, shoppers can view items available online or browse a particular store's inventory.

Key Statistics:
  • Date Launched:2000
  • Unique Visitors:728,628
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: