The ‘cool factor’ is crucial

Retailers in the health and beauty category looking to grow their online sales might want to look to these six merchants for some intriguing ways to sell online items most often bought offline.



Why They're Hot:

LushUSA makes its "fresh handmade cosmetics" appealing by using vibrant colors throughout its site. The retailer and manufacturer tells the brand's story via large, vivid images, detailed product descriptions and videos. The site's product pages have loads of information, including the ingredients used to make the item, a more detailed "featured ingredient" that discusses the benefits of one of the more obscure ingredients, and a bullet-pointed list of product attributes. The company strives to use eco-friendly products and ingredients and says half of its products are sold without individual packaging. LushUSA also uses vivid descriptions, stories and videos, and connects with its followers via social media, to the tune of 541,000 Likes on its Facebook page.

Key Statistics:
  • Date Launched:1996
  • Unique Visitors:75,518
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: