Make shopping easy, and make it fun

With lots of growth potential, today’s apparel and accessories retailers are hard at work adding tools, features and technologies to their sits to make online shopping appealing.



Why They're Hot:

Shop and images of the women's apparel retailer's trademark bold fabric prints practically splash from the screen. Consumers can navigate from the "Shop Prints" link at the top of the e-commerce site. Clicking that leads to thumbnail images of various prints, which consumers then can make larger. They can see models wearing an array of styles based on the print. But that's not all: Videos offer a view into the e-retailer's inspiration for each print. "'Shop By Print' is important because so many of our consumers view our prints as collectible, and this simply allows them to shop that way," says a spokeswoman for the brand. And the videos, she says, "give the Lilly girl an exclusive glimpse behind the scenes and a new way to experience the clothes online."

Key Statistics:
  • Date Launched:2009
  • Unique Visitors:130,225
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: