A focus on what they do best

Specialty retailers dive deeply into the products they know best and a major sales asset is the know-how they bring to their particular niche. The retailers featured in the category this year pepper their e-commerce sites with tools that reflect that knowledge in a way that helps customers along the purchase path.

Company

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American BridalFloating site search

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DogIDs.comRecognizing Rover

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KiddicareNo kidding around

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Why They're Hot:

There's no playing around in the approach Kiddicare.com takes to helping busy parents quickly and conveniently shop online. Kiddicare, which has been selling baby products in the United Kingdom since 1974 and selling online since 1999, has a web store that makes it quick and easy to shop in product categories such as buggies and high chairs. As just one example of the attention paid to detail, best-selling and top-rated products are listed prominently high on the left side of the home page for easy searching. Kiddicare also helps busy moms save time by offering free next-day delivery within a one-hour time slot selected by the customer. Other customer service perks include a one-year and hassle-free return policy. Wm Morrison Supermarkets plc acquired Kiddicare in February 2011.
Key Statistics:
  • Date Launched:1999
  • Unique Visitors:1100000
  • Web-based Sales:Order the Hot 100 issue
Who They're Using:
Acquity GroupEast meets West

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Skooba DesignSimple, but effective

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Wag.comChecklists help

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WootDeal destination

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