Wrapping around what they know

For the 10 specialty e-retailers in the Hot 100, selling online isn’t just about merchandising and design, it is about figuring out what their customers’ desire and finding interesting ways to meet those needs.

Company

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Why They're Hot:

Japan-based KAI Group, which founded Kershaw Knives in 1974, has manufactured and sold pocketknives and hunting blades worldwide for more than a century. Kershaw brings the same attention to detail and quality performance to its web site as it does to the knives it sells. Large, rich images of new and best-selling products decorate a minimalistic yet informative home page. And shoppers can narrow the selection of more than 220 items in the Knife Gallery with the aid of 15 search filters like use/function, knife weight and rating. The Quick View tool allows customers to view essential features and an enhanced image without leaving the category page. Product pages display detailed technical specs that can be identified by intelligible, user-friendly icons.

Key Statistics:
  • Date Launched:NA
  • Unique Visitors:NA
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: