Make shopping easy, and make it fun

With lots of growth potential, today’s apparel and accessories retailers are hard at work adding tools, features and technologies to their sits to make online shopping appealing.



Why They're Hot:

Only 0.5% of sales for J.Hilburn Inc. come from its e-commerce site. That's partly because the retailer uses its web site to tell its story and to encourage successful 30-to-50-year-old men to contact one of its 3,100 local salespeople—or stylists—for a fitting. Those stylists book most orders. The web site does offer a configuration tool that lets a guy choose the fabric, fit, collar and cuff of a custom shirt and see what it would look like. Men try it to get to know the brand, but don't order much, says co-founder and president Veeral Rathod. But in 2013 added a reorder function that shows a client what he's ordered before and lets him easily reorder the same item, or something similar. When J.Hilburn promoted that feature in a fall 2013 e-mail online orders shot up to 8% of sales.

Key Statistics:
  • Date Launched:2007
  • Unique Visitors:40,000
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: