Make shopping easy, and make it fun

With lots of growth potential, today’s apparel and accessories retailers are hard at work adding tools, features and technologies to their sits to make online shopping appealing.

Company

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Why They're Hot:

When Pranav Vora, then 33, launched Hugh & Crye in 2009, he aimed to fill what he saw as a gap in retailing men's apparel: selling shirts that fit to lean, athletic guys. He created a sizing system for these men—initially six sizes, now 12. And HughandCrye.com offers a two-step process for figuring out your fit. While he operates one store in Washington, D.C., 95% of his business is online, and he adds new web site features monthly. His focus is on real guys. "We're not going to shoot a look book on a yacht," he says. "We show you what guys like yourself are doing." Product pages include links to Tumblr where a shopper can see what customers look like in the Hugh & Crye shirt he's considering. A new feature shows customer photos broken down by four body types: skinny, slim, athletic and broad.

Key Statistics:
  • Date Launched:2009
  • Unique Visitors:NA
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: