|Why They're Hot:
Its home page looks serious, with arrangements of expensive jewelry and stern-faced models showing off pricey fashions—all set against deep colors of black, red, blue and gold. But it draws you into an elegance and ease of shopping that no doubt was designed to give the feel of a high-end boutique or department store. Consumers can click into the women's section, then simply mouse over images of models to instantly see front and back views of their outfits. Clicking once more loads a mini-product page with full details, zoomable images, inventory availability and shipping details—all without leaving the main page. As in the men's section, a horizontal slide bar ushers the shopper across displays of complete outfits, including shoes, timepieces and jewelry. The only hard part is leaving.