Make shopping easy, and make it fun

With lots of growth potential, today’s apparel and accessories retailers are hard at work adding tools, features and technologies to their sits to make online shopping appealing.



Why They're Hot:

Gap Inc. has done more to bridge the digital and store divide than most clothiers. In addition to adding in-store pickup of web orders, starting in June 2013 web shoppers in Chicago and San Francisco could browse products online, find which nearby stores had them available, and have clerks in those stores set up to five items aside for them so that when they arrived they could proceed directly to the dressing room or checkout. Consumers get a text message—usually in less than hour—to let them know the items are waiting for them. The "reserve in store" tool is available on and, and the retailer says store inventory availability is updated every 20 to 30 minutes. It's all part of Gap Inc.'s plan to sell $1 billion a year online by 2016.

Key Statistics:
  • Date Launched:1997
  • Unique Visitors:8,034,979
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: