|Why They're Hot:
Dafiti, a web-only Brazilian retailer of apparel and accessories, engages consumers through its interactive online magazine, Dafiti Mag. Consumers can launch the digital flip-book edition of the 100-plus page magazine from the home page. The magazine is a mix of fashion and lifestyle editorial content and ads. While reading editorial content—such as a top 10 list for trendy accessories—consumers can click on the product photos for a direct link to the product page. This allows visitors to shop a specific look or trend without having to search for the desired item. Dafiti sells to consumers in five Latin American countries, and currently offers the interactive magazine in country-specific editions for Brazil, Argentina and Chile.