Make shopping easy, and make it fun

With lots of growth potential, today’s apparel and accessories retailers are hard at work adding tools, features and technologies to their sits to make online shopping appealing.



Why They're Hot:

Dafiti, a web-only Brazilian retailer of apparel and accessories, engages consumers through its interactive online magazine, Dafiti Mag. Consumers can launch the digital flip-book edition of the 100-plus page magazine from the home page. The magazine is a mix of fashion and lifestyle editorial content and ads. While reading editorial content—such as a top 10 list for trendy accessories—consumers can click on the product photos for a direct link to the product page. This allows visitors to shop a specific look or trend without having to search for the desired item. Dafiti sells to consumers in five Latin American countries, and currently offers the interactive magazine in country-specific editions for Brazil, Argentina and Chile.

Key Statistics:
  • Date Launched:2011
  • Unique Visitors:NA
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: