Online retail sites in the bets of taste

The eight food and drug retailers in this year’s Hot 100 offer unique content, features or functions, and engage consumers with an online shopping experience that is both easy to use and informative.

Company

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Why They're Hot:

CappellosGlutenFree.com brings the simplicity of a high-end fashion site to specialty food products. The e-commerce site, which sells gluten-free pastas and cookie dough, is uncluttered by discount offers or dozens of product links. Instead, the web-only retailer offers a clean, airy design with large, crisp images of four pasta products along with an appetizing view of the cookie dough, complete with dimples and chocolate chips. Clicking a link leads to a product page featuring a description in large type, a list of ingredients, a link to nutritional data and a button to click and buy. The design might remind consumers of the time they digitally window-browsed a luxury site in search of a pricey skirt or handbag—only this time, there's food in lieu of models with perfect hair.

Key Statistics:
  • Date Launched:2011
  • Unique Visitors:NA
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: