Make shopping easy, and make it fun

With lots of growth potential, today’s apparel and accessories retailers are hard at work adding tools, features and technologies to their sits to make online shopping appealing.



Why They're Hot:, a web-only retailer that sells artist-designed shoes, says it has two missions: to provide exposure to talented artists and to sell shoppers shoes that stand out. The retailer does both with its vivid, clean site design. That starts with its home page, which features a huge hero shot that scrolls through images showcasing its shoes; shoppers can click prominent buttons to learn more about the designers. The retailer encourages shoppers to share photos of themselves wearing Bucketfeet shoes either by uploading an image to the site or posting it to Instagram or Twitter using the hashtag #Bucketfeet. Those images then appear throughout the site. Artist biographies appear below product descriptions and give shoppers a sense of the person behind the design.

Key Statistics:
  • Date Launched:2011
  • Unique Visitors:NA
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: