Make shopping easy, and make it fun

With lots of growth potential, today’s apparel and accessories retailers are hard at work adding tools, features and technologies to their sits to make online shopping appealing.



Why They're Hot:

High-end menswear web site pops with full-page, magazine-like images. "We wanted something extremely visual," CEO Yazid Aksas says. It also aims to impress customers with free, same-day deliveries in Manhattan. Though only about one shopper per day requests it, Aksas says, "If you live in California and see we have that feature, it gives you confidence that we're special and will give you great service." Aksel facilitates home try-ons, shipping five shirts to a customer with return labels and charging for only those kept. It also works with tailors nationwide so shoppers can get their measurements taken, which they then can use to order bespoke Aksel suits online. The e-retailer will also mail consumers a tape measure with do-it-yourself instructions supported by web videos.

Key Statistics:
  • Date Launched:2009
  • Unique Visitors:600,000
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: