Wrapping around what they know

For the 10 specialty e-retailers in the Hot 100, selling online isn’t just about merchandising and design, it is about figuring out what their customers’ desire and finding interesting ways to meet those needs.



Why They're Hot:

Self-described as the happy union of Mother Nature and Father Internet, Abe's Market is a marketplace for sellers of eco-friendly goods. Although there is plenty to buy, fresh editorial content that is updated daily dominates the site's home page. "While commerce is a big part of what we do, we are very focused on the content we share," says Kimberley Grayson, chief revenue officer. Grayson says consumers pass on this content by e-mail or social media, and that translates into incremental traffic and sales. Additionally, product pages include icons that highlight product attributes, such as gluten-free, which are of interest to the site's shoppers. To increase transparency and encourage interaction, shoppers can ask manufacturers or sellers questions directly from the product page.

Key Statistics:
  • Date Launched:2009
  • Unique Visitors:275,000
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: