The Ultimate Authority on Retail Web Marketing Just Got Better:

IR's All-New and Completely Updated 2011 Search Marketing Guide Ranks the Leading Marketers and Top Search Terms in Retail SEM

More so than other forms of retailing, success in online retailing depends on the web merchants command of paid and natural search marketing and site search management. E-Retailers spend billions of dollars on paid search marketing, yet many merchants still struggle with maximizing their return on that investment and zeroing in on the keywords that deliver the best results.

With so much at stake, web merchants need business intelligence to craft successful search marketing strategies. The 288-page newly updated and expanded 2011 Search Marketing Guide from Internet Retailer is the best source of that intelligence.

It includes proprietary research on:

• The online retailers who lead in paid and natural search marketing
• Data on the most frequently used and highest ranking keywords by
  leading retail web sites
• How much the largest e-retailers spend each month on paid search
  based on numbers supplied by Conductor Inc.
• A breakdown of search engine traffic for the 250 largest retailers for
  paid and natural search
• How the biggest web merchants rank for web site optimization
• The names of 900 executives in charge of the top retail search marketing programs
  and the vendors they depend on
• Detailed case studies of how web merchants solved search challenges
  and achieved dramatic sales gains
• "How to" articles by top search marketing experts providing the
  keys to great search results
• Complete details on more than 100 search engine marketing
  and site search solutions providers

Buy this guide for $59.00