Internet Retailer - Strategies For Multi-Channel Retailing

Industry Events
December 2009

DRTV Management Boot Camp

Organizer:  Direct Response Academy
Contact:  Patricia Mellody
Address:  400 Barsana Avenue
Austin, Texas 78736
Phone:  (512) 301-5900
Conference Information: 
Next Date:  December 7 - 9, 2009
Location:  Santa Monica, California
Registration Fee:  $1,255
Description:  The Direct Response Academy presents its cornerstone program, "DRTV Management Boot Camp," with a special focus on media buying and management. This course provides a thorough study of every aspect of a DRTV campaign. With the special media focus, course instructor Greg Sarnow shares his media buying expertise and insider secrets on handling the area that takes the majority of a DRTV budget and requires the greatest skill to manage.

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