The story of e-commerce in Europe follows the trajectory of globalization as a whole with national borders being broken down by ambitious, chiefly large, retailers who champion cross-border expansionism as their chief business goal. Zalando AG, a German shoe and apparel retailer ranked No. 9 in the 2014 Europe 500, sells more than 150,000 products from 1,500 brands in 14 European countries. The web merchant posted sales of €1.76 billion (U.S. $242 billion) in 2013, up an impressive 53% compared to €1.15 billion (U.S. $1.58 billion) a year earlier, according to the 2014 Europe 500. Equally impressive is the fact that 35% of total traffic to the e-retailer stems from mobile devices.
The table below reveals the Europe 500 Top 10, who as a group command a 40% share of all Europe 500 2013 online sales.
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