Sample Profile

Europe 400  Guide

Legend

1. Financial

A multi-year history of each retailer's annual web sales and latest growth rate.

2. Operational

The key traffic, ticket and conversion rate statistics that drive e-retail sales.

3. Technical Performance

Metrics on how efficiently shoppers can open and navigate a site.

4. Web Site Summary

Key facts on the site's merchant and merchandising makeup.

5. Corporate Information

Headquarters address and contact information of the top e-commerce executives.

6. Retail Profile

Detailed write-up on each merchant's latest web retailing strategy and news.

7. Features & Functions

A breakdown of almost 4 dozen features and functions that support each retailer's web store.

8. Customer Service

A breakdown of each retailer's web-based customer service tools and programs.

9. Social Media

A breakdown of the major social media sites used by each retailer.

10. Promotions

A breakdown of major types of incentives

11. Vendors

Vendors used by each Top 400 Europe merchant in 25 different e-commerce solutions categories.

Ways to Get It

2011 growth in annual web sales in Germany

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