Performance-based online marketing company Performics Inc. continues to see strong results from the Google AdWord programs it manages for some 50 online retail clients, the company reports. During April, the retailers had an average click-through rate of 5.74% and an average conversion rate of more than 7%, the company tells Internet Retailer.
The April data follow a test from June through September of last year, when Google AdWords brought the retailers a combined conversion rate of 2.11% and a click-through rate of 3.15% when the program was initially implemented. By the end of the fourth month, Google AdWords were producing an average conversion rate of 6.5% and a click-through rate of 5.8%.
Performics also manages Google Premium Sponsorship programs for clients, initially signing up one retail client as a program test. The client experienced what Performics terms an “impressive" increase in its click-through rate on the Google sponsorships, averaging 6.8% in the first month of a four-month test and ending the fourth month with an average of 9.7%. Several Performics clients now use both types of Google campaigns simultaneously, says Tim Burger, manager of Performics’ search marketing programs.
Burger says the Google ad programs let Performics and its clients respond rapidly to market opportunities with creative testing and the ability to make changes on the fly. “Our clients can test one-day or one-week promotions and see results immediately,” he says.
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