Golfballs.com has named Dan McDonald editorial director. In the newly created position, McDonald will work with members of the Golfballs.com staff to beef up editorial content on the e-commerce site, including exclusive audio and video interviews.
“With the tremendous growth of Internet business opportunities, we have to be able to add more content and more value to consumers,” says Golfballs.com president and CEO Tom Cox. “We want to become more of a customer advocate and begin a transition from a site that is strictly sales to one that provides unbiased information on our products and services.”
McDonald will also oversee editorial content on the e-retailer’s new Acadiana golf information site, AcadianaGolfer.com. This site, expected to launch in January, will provide information about the sport to golfers in Acadiana, an area of southern Louisiana with a large Cajun population. That includes information on local courses, tournaments, special events, local professionals, college and high schools, calendars, golf-related blogs, and weekly columns.
“We think we’re responding to a void in golf news locally,” Cox says. “We at Golfballs.com want to become the primary source for golf information in the Acadiana area, and we think that AcadianaGolfer.com will be a catalyst for providing that information.”
Golfballs.com is No. 453 in the Internet Retailer Top 500 Guide. (A PDF version of the company’s financial and operating profile can be ordered by clicking on its name.)
McDonald worked for 23 years in collegiate athletic information in Louisiana as sports information director at Northwestern State University and the University of Louisiana-Lafayette, and was senior sports writer at the Lafayette Daily Advertiser newspaper. He also wrote a weekly golf column and was the Advertiser’s golf beat writer.
Back...
